Shinobu was born and raised in Koenji, a small but culturally rich and dynamic neighborhood in Tokyo, Japan. It was there that he tried sake for the first time. Throughout the years, Shinobu expanded his palate and experienced plenty more sake varieties, both good and bad, especially during his college days and thereafter, when he worked for the fast-growing internet venture, Softbank. It was while working crazy hours, even by Japanese standards, that Shinobu learned the joy that a perfectly selected sake can bring to a busy day.
In 2004, Shinobu came to the US to attend the Robert H. Smith School of Business at the University of Maryland. This was where he learned about business and, outside of the classroom, the culture around American drinking. Upon graduation, he took a position at Nissan in Nashville, Tennessee, where he led a team of software engineers to deliver global projects. At a big company with a sizable IT budget, Shinobu enjoyed implementing solutions to large business problems, including an exciting two-year assignment to India.
Eventually, overtaken by his passion for sake, Shinobu left the corporate world and moved to NYC to start a sake brewery in 2016. He currently lives in the Bushwick community in Brooklyn, which reminds him of his hometown, Koenji. His wife, Ayako, lives in Seattle but visits whenever it rains there. (Update: Ayako finally moved to NYC in December 2019, after Shinobu found her a great Seahawks bar near the brewery.) When he’s not brewing sake, Shinobu enjoys cooking, DIY’ing, and writing code. Backpacking and road trips are his favorite ways to relax between making batches of sake.